The Long Game

We all know spam when we see it in our inboxes... it repulses us with promises of making money overnight and specials on botox or enhancements of some sort. They are overt messages that are un-apologetically about selling us something whether we want it or not. 

And then there are the subtle spammers... the ones who are so insidious that they hide their messages. The ones who insist on always bringing the conversation back to themselves and what they are selling. The ones who post comments on other people's threads and say "that's what I do... you should check out my page", the ones who become an online connection and immediately ask you to like their page or get you on their list, the ones who can't help adding some sort of social proof into all of their conversations - either by name dropping or by saying things like 'in my book or blog I talk all about that'. 

It's the intention behind the message that is the important piece here. You KNOW when someone is spamming you simply because the energy they are giving off is 'get', even when it's in the disguise of 'give'. Here, let me give you this thing so that I can GET your email, like, money, whatever. "I'm going to prove to you that I'm awesome so you'll admire and like me and buy into me". That's repulsive in an entirely different way…
I'm not going to point my finger at you alone. I've been guilty of that too. I can tell that when something is triggering me it's time to share the mirror... where am I more concerned with getting? When am I rushing the relationship too fast to get the business rather than playing the long game? 

See in the long game the rules change. In the long game you don't have to prove yourself or sell yourself. In the long game, people give you likes because they REALLY like it. They know you because you've taken the time to get to know them. In the long game, relationship is king - not who I know or how much I know. Not the numbers of how big my mailing list is or how many fans I have. 

I can NEVER be a spammer if I'm curious about the person in front of me, if I take the time to get to know them. If I don't care about YOU FIRST, then why the hell would you care about me? 

The short game is fun because it's immediate and we feel like we're making 'progress'. But the long game? That's not progress, it's satisfaction. It's the sexier choice for me…


I'm really NOT a marketer. That's where we stray from our path and purpose AND especially our passion. I'm a COACH. Everything else just doesn't matter. When we become 'Internet Marketers' first, our powerful 'why' disappears. I coach one person at a time so there is nothing more important than connecting with the next one person in front of me