700 Beautiful Fans - and I walked away. WTF was I thinking? Each and every one of those people was a hard earned Like. I paid for ads, I begged and pleaded, I invested all my marketing ninja skills into getting a number.
I'm not going to say it was easy - one of the most important qualities I like to infuse into my business is really loving my community so what would my community say when I moved? Would they be mad at me? And my ego really kicked in overtime, asking beautifully judgmental questions like what would people think of a marketing coach with no fans?
But here's the thing - my rebranding has brought in more clients than I've ever had before, my fan page engagement is off the hook (with 1/4 of the fans I used to have), I have been invited to speak and participate in more events, and have total clarity every morning when I wake up so it's easy to choose what is in alignment with me and my brand.
Because it's not about how many people are on your list or how many fans or followers you have. It's NOT about your numbers.
It's about 2 things...
MORE IS NOT MORE!!!
See here's the thing - and I'm going to be really honest with you - I get a majority of my business from Facebook. And here's the secondary thing - it's not really from my fan page. It's from the relationships I take the time to nurture. My business doesn't come from having fans - it comes from building trust and relationships. It comes from taking the time to know all of the people who join me on their path.
And it took walking away from an outdated page for me to really GET that it's not about the numbers. Ever. It's about reaching the people inside your box and being of service to them.
So I have to ask you - what are you holding onto that is no longer in alignment with you or your business because you're afraid of letting it go? Let me know below...