This is a tenuous subject for me and I'll tell you why - I personally am standing against on the the biggest ways to make tons of money in coaching.
Unpersonalized Group Programs.
Now, as a business person go ahead and offer them - Power to you. As an entrepreneur, I'm here to tell you that I won't be taking any more anytime soon.
Why? Because they are like wire hangers... they promise a safe haven for my delicates to be off the floor and hung neatly but in actuality, they harm my clothes, and they bend and break and snag. Their greatest use is breaking into cars (not that I do that regularly...).
Here's the thing - I don't need more information. I need more quality and depth. I want to take a class that is all about ME. I don't want to romanced by empty promises like the wire hanger with a heart - that if I just take this one course I will magically start making millions of dollars from my private yacht only to get into the coursework and it's nothing new. There's barely any more than what I heard in the free promotion. And not all of it resonates with me so I end up implementing only a little of what I paid a lot for.
Not to say that they're all the same. I have learned some useful things but most of the information is telling me to do things just like everyone else. Even when the marketing for the programs tells you that it will help to be you.
Listen, I don't want to be like everyone else.
AND to be really honest - one formula DOESN'T fit everyone any more than those wire hangers aren't built to properly support a pair of ski pants for more than a few days. (I don't own ski pants but if I did I can imagine the wire hanger drooping in the center).
The minute got over the hype and I stopped looking for answers in the piles of people in the mass classes and hired a personal coach my life changed. And each subsequent coach has polished me a little more and a little more.
So no more wire hangers. If I want to concentrate on an issue I go into a semi-private or private coaching relationship with someone who specializes in exactly what I need. I'm not hanging at the dry cleaner's on a fricking wire hanger. It's me and one of those plush fluffy hangers covered in satin with faux-pearl buttons to hold up the straps.