I've been tapping into my creative side... exploring with pens and watercolors. Enjoying this almost meditative practice of creativity. I have also challenged myself to stretch outside of my comfort zone and sell some of them on CafePress. I've earned $4 so far so I can officially say I've earned money from my art, LOL. The point is that I love the process of doodling and allow myself the time and space to explore it. It has nothing to do with my bottom line but has everything to do with the life I choose to create.
So what are you choosing to create? Is it filled with color and joy?
Can it be?
There was a time when I thought my money blocks were why I wasn't succeeding. I searched out coaches and classes and books about releasing money blocks and creating abundance. I dedicated myself to studying and practicing everything about money because surely that was the reason I was failing. I started working on them - throwing every spiritual tool I could at them. And things did start to change... I started receiving money and clients.
But here's what I really realized - that was just a coincidence because ultimately, at the same time I was working on the blocks, I was also changing how I was doing business. It wasn't the blocks that were holding me back. Now-the blocks are real but stick with me here...
I was avoiding asking for money & sales. I was avoiding conversations so I wouldn't have to sell. I covered it all with fancy marketing and clever posts. I appeared to be thriving because I was out making bold offers in the world. But it wasn't working because energetically I didn't really want to have a sales conversation. So when I did they often failed.
Here's what I discovered however... there was a parallel path that didn't have blocks in the road. There was the path that was sales conversations and asking for money that had a brick wall of resistance - the one that clever coaches are telling you they can help you break down over time. AND there was a path one step to the right that led to the same success that didn't involve selling per-se and that was miraculously wall-free.
So while the masses stood in front of the trendy money-block wall, I side stepped. I walked into the flow of my coaching business. I stopped selling. I stopped trying to GET all of the time and I started the path of giving.
I rejected all of the sales conversation models being taught to me where I leave people in pain, where I withhold from them, where I cleverly lead them to handing over their money so they can get the rest of the answers. The sales formulas really sucked for me - I didn't feel authentic. I felt smarmy and manipulative.
Instead I just started serving. I started giving away full coaching sessions. I treated a potential client the same way I treat my paid clients - helping them solve issues and have breakthroughs. There was no expectation of a sale, there was no pitch or strategy. And yet my practice filled up. Time and time again, I was giving my gifts and they were paying me back 10 fold. The fastest path around my supposed money blocks wasn't through, but by finding a different way, a way that didn't feel like sales but money is exchanged enthusiastically and with love.
So do you truly have money blocks? Possibly. Can you still succeed with the blocks in place? Absolutely... just ask: what is your parallel path?
Promoting isn't connecting. That's not a complicated notion.
But then I don't have the usual clients... my clients are mavericks. They don't want to create a business like everyone else is doing, always promoting themselves, shouting from the rooftops that they are open for business and hoping the business will come. Setting traps and clever tag lines that ultimately look like everyone else's tag lines.
People try too hard.
I spoke with 3 clients this week with similar issues... one who has friends who are building their business on bigger and louder is better principles and & she was scared to put the word out. The second kept avoiding marketing at all because she just didn't know what to say and the third was over-marketing, creating new content every single day to little or no impact on her bottom line.
These sound like separate issues but here's where the commonality is: they all have clients and NONE of them have come from the traditional methods.
Their business was already growing based on relationships and referrals.
So we released the expectations to keep up with the first client's friends... she's going to build her already successful practice in the same way that has been working and let go of the things she 'should' be doing because so-and-so is doing it successfully. She now is free to connect with people like she's already been doing but without the pressure to do more - because there's a right way, a wrong way and the way that works for her. Guess which is the fastest path to massive success?
And for the second client, the second she let go of the need to market (which she was spending energy trying to avoid by the way), she got 3 referrals in 2 days for the very program she most wanted to promote. Talk about fast action from the Universe! Let go of what isn't serving you and there's suddenly more room for what you want.
And the third client? Her entire world has been opened up. Instead of spending most of her days creating new content just to keep up with her crazy self-imposed schedule, she now has the opportunity to truly connect with people and build up her client base one conversation at a time. Snapshot showed that she has created over 70 podcasts and hundreds of blog posts. She'll be repurposing those in stead of making more and the coolest thing is that now she has material to send her clients that will directly help them achieve their dreams and deepen their relationship with her because she's got added value to share.
Relationships and referrals are a beautiful way to build your business. It doesn't involve posting on your fan page every day. It doesn't involve building up massive lists or starting a radio show.
It means to connect with other in a real way. It means to serve them so deeply and so well that they are excited to refer others to you. It's natural and it feels good. This is the core of the most successful marketing you will ever do... go out. Serve people. Be there for them. The money will follow...
Okay I can't stand it any more... Taking on MORE doesn't earn you more. Having a long to-do list is an illusion you've created to make it seem like you know what the heck you're doing each day. If you're busy then you can avoid the stuff you really don't want to be doing.
Like sales. Or marketing. Because you're busy writing blog posts or creating new website copy or working on your signature program.
What if instead of doing the busy work and having the long list, do the things that are the most valuable.
Your long to-do lists do nothing for your bottom line -they just make you busy. If you want to be busy go for it.
If you want to be a successful coach ask yourself - Who can I serve directly? Who can I connect with personally? Stop shouting from the mountain top hoping someone will hear you. Stop hiding behind your computer waiting for someone to be so moved by your latest Facebook post that they'll hire you.
CONNECT with 1 person at a time over and over again. If your to-do list is going to be filled, it needs to be filled with clients and conversations, not busy-work.