I remember when I first landed on 'Screw the Formulas' as my tagline. I was helping my clients do things in untraditional ways, to build their businesses counter to what everyone else was teaching them. They came to me with things like 'I need to write more because I should have a blog to get more business' and 'I know I have to go to these networking groups but I hate them' and so on... beating themselves up for not doing the things they were told to do and struggling in their businesses because of it.
So 'Screw the Formulas' was an easy outtake of the permission I gave every day to be more intuitive with business creation.
And I thought I did it too.
But truly, I kept seeing places where I was not in alignment with my own message. I would automatically do things that I were practically ingrained in my system, things I was taught to do that seemed smart but never really fit me.
How can I teach people to screw the formulas if I hadn't fully released myself from them first? SO I learned. I did the work. Every decision, every comma, every thought, well, I had to up my game to make sure that I set all of that against the tagline and asked 'where am I following a formula here'?
DON'T YELL IT - BE IT
The trick to being a successful coach is to be willing to work your ass off on the internal workings of who you ARE and to have your business reflect who you BE not who you tell others to be.
Until I was wiling to do that for myself, it was out of integrity to bring that to other people.
Listen, anyone can sit there and tell you how to do things or how to be 'better' but I ask you - are they living and breathing it themselves first? My clients know that I am walking my talk and that is what gives THEM permission to do it for themselves in turn. Lead by example is the most beautiful way to walk the path with our clients.
THAT'S MASTERY AT A WHOLE NEW LEVEL