She was completely frazzled and overwhelmed... her checklist literally had 83 items on it all for her launch of her upcoming live event. She'd had free calls, a video series, offered early bird discounts, talked about it on Facebook and Twitter and to her email list. She was doing all of the right things accoring to the launch formulas to fill those seats.
And granted she'd sold a few seats, but was far away from filling the room of 50. To say she was frustrated was a little understatement. Mostly she just didn't know what to do next when she'd done everything she could think of.
Except for one thing that I knew would work for her... actually talking to people and inviting them personally. No loud launch, no manic posting or check list miles long. Just her connecting with people and asking if they'd like to join her.
And the seats started filling up, one at a time. In fact she also started filling her coaching programs -the very ones she was going to be offering at the event -and then offering a ticket as a bonus for her new clients. When the day of the event happened, she had sold 43 seats and her coaching program was already 75% filled so there was no pressure on her to sell during the event at all. The coolest side symptom of filling the room this way was also that she'd already made personal connections with every person in the room. She knew their stories and tailored what she was teaching to serve them at a higher level.
Her traditional launch wasn't what gave her the successful event. It was her ability to connect with people and talk with them, find out what they needed and then offer to help them and personally invite them.
There is no launch system more powerful than building a relationship.