How I Lost All of My Fans On Purpose

700 Beautiful Fans - and I walked away by shutting down my fan page to create a new one. WTF was I thinking? Each and every one of those people was a hard earned Like. I paid for ads, I begged and pleaded, I invested all my marketing ninja skills into getting a number. I could have just changed the name of the page...

I'm not going to say it was easy - one of the most important qualities I like to infuse into my business is really loving my community so what would my community say when I moved?  Would they be mad at me? And my ego really kicked in overtime, asking beautifully judgmental questions like what would people think of a marketing coach with no fans? 

But here's the thing - I knew that I was making a big leap. And sometimes when we make a leap, it's important to double check your foundation. If your business foundation isn't solid, isn't in full alignment with who you are being in the world then your business will energetically always feel off kilter. 

And there's nothing worse for a sensitive person than to go into working while feeling ungrounded and slightly out of integrity. 

We have to be willing to put a stake in solid ground.

So I wiped the slate clean and the oddest thing happened. My rebranding brought in more clients than I'd ever had before, my fan page engagement was off the hook (with 1/4 of the fans I used to have), I was invited to speak and participate in more events, and I had total clarity every morning when I woke up so it's easy to choose what is in alignment with me and my brand. 

Why?

Because it's not about how many people are on your list or how many fans or followers you have. It's NOT about your numbers. 

It's about 2 things...

1. Total clarity and vision about who you are and what you do 
2. Building a community that rallies around you, whether it's 10 or 10,000

MORE IS NOT MORE!!!

See here's the thing - and I'm going to be really honest with you - I get a majority of my business from Facebook. And here's the secondary thing - it's not really from my fan page.  It's from the relationships I take the time to nurture. My business doesn't come from having fans - it comes from building trust and relationships. It comes from taking the time to know all of the people who join me on their path. 

And it took walking away from an outdated page for me to really GET that it's not about the numbers. Ever. It's about reaching the people inside your box and being of service to them.

So I have to ask you - what are you holding onto that is no longer in alignment with you or your business because you're afraid of letting it go? 

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