I'm not a factory.
I'm not automated or optimized.
I'm not willing to stand down from my business and let the information be the 'way'.
I'm not willing to sacrifice quality for quantity.
But every day I see FACTORY MODELS getting fame and fortune and notoriety. I see people signing up for very expensive programs only to be treated like another number. I see people paying for systems and programs, classes and products that all have a formulaic map to follow. Awesome for them...for those who pay and get paid, for people finding their own paths.
And yeah, some days I wish I could be JC Penny's or Target - they sell everything to anyone.
But I'm not.
I'm an exclusive boutique that people need to make an appointment with to come in and play.
Sometimes it gets a little lonely. Sometimes I want to play like I'm a Macy's or Nordstrom, perhaps a little more expensive than Target but truly the same principle at the core...but again - I'm not. I'm a highly curated store with limited wall and shelf space and I'm selective about what goes in my business.
Which sometimes makes me wish for a bigger space...
Which also makes me feel like that'd just be more to dust...
I don't like dusting.
The thing is - because I choose to operate my business in intimate ways, to work with only a FEW people and to make everything I do personal and special, most people don't know I'm here or don't know what I do. It's not a bad thing - just an observation. I'm not flashy or BIG. I'm surrounded by large conglomerates or by people busily building a conglomerate or by people pretending to be one.
I'm not them.
I don't pretend to be them.
I'm picky and personal and bespoke and not everyone likes me (although they really should...). Less is sooooo much more for me. One or two is sexier than 10,000. Having personal conversations is so much more fulfilling than selling some class on line.
I keep having to remind myself that I do business differently. I am enraptured by simple even when I work like hell to complicate to fit in - only to remember...
...that not fitting in is what I do best.
Cheers for my fellow boutiques, for independently defining and fiercely curating your own business experience. Sending love, freedom, independence and a willingness to pave the road less seen.