It's Just A Website

Ah... the website, window to your business and reflector of your soul. If I could tell you how many conversations I have with women about their websites - they're working on it, it's coming soon, the copy's not quite right, is this okay, should I list my prices, does the giveaway so on the left or the right?

Seriously, it's just a website. It can be changed. It SHOULD be changed (but that's a different conversation for another time).  

I launched this site in 2 days. Start to finish.  It was up and getting me clients in 2 days. 

It was no where NEAR perfect when I hit that publish button, I mean I have edited it 1,137 times to date. The point is that it really is just a website - people spend seconds or possibly a few minutes here. It doesn't define me or my business. 

What I've learned is how frightening the idea of thousands of people judging you in a few moments is to you.  

And I want to tell you a few things... the site isn't a reflection of how good you are or how successful you are, nor does a good site make you successful or good. I see some beautiful sites every day for clients who aren't making money. Gorgeous investments in time and money sitting there waiting to be noticed.

And, I personally know coaches making 6 and even 7 figures who have sites that are just Fugly (it's a word). Embarrassingly outdated, home-made versions of the 1990's Blogger template (was  Blogger a thing then?). And they are killing it at business.

Want to know why? They don't care about the website. They care about connecting with their people, have found ways to communicate with them regularly and in a nutshell, they understand that a site is only as good as your ability to gather followers from it and then turn them into clients. 

The site is a placeholder, a way-station, a necessary part of the machine. 

Oh and the only component all of those successful Fugly sites have in common that you really need to focus on is that they are very clear about what they do, who they serve and how they serve. 

It doesn't mean it can't be beautiful - my site is gorgeous lol.  It's just that the money isn't in the website - it's in the clarity of your message and in your ability to tell that message  over and over again. Stop agonizing on it's perfection and launch it and then move on to the things that really earn you your clients ;)