I was talking with a gal the other day - she's been at coaching for 3 years, trying everything she can to build up her practice and was extremely frustrated. She'd just returned back to working and has decided to hang up her coaching hat for a while. Filled with tears and anger and self loathing we started talking about what she'd been doing.
For 3 years she took lots of classes and had lots of free sessions with coaches. She paid a ton of money to learn how to unblock her money issues, speak to sell, find a niche, build her list. Thousands and thousands of dollars spent on quick fixes.
And she ended up quitting.
So as we dug a little deeper this was the moment where I knew exactly what went astray - she'd never hired herself an actual coach. She'd bought programs and done the type of group coaching where you're in a room with hundreds of others receiving information. But no deep coaching.
In an effort to be truly transparent here, it really pissed me off. All that money that could have been spent on coaching, channeled into things that obviously didn't serve her. I don't know if hiring a coach would have been her saving grace, perhaps she wasn't meant for this path, and I still felt that frustration welling up inside of me.
How can I sell a product that I am not willing to invest in myself?
Coaching isn't an inexpensive thing, great coaching puts a dent in your pocket. The right coach changes everything for you. Why the hell wouldn't you invest in that?
I might sound angry.
THIS IS MY RANT.
I'm so sick and tired of seeing coaches fail... and I know not everyone has the funds to pay high fees but you gotta start SOMEWHERE. You have to feel what if feels like to reach deep into your pocket to pay for your dreams if you ever expect someone else to do the same with you.
This is a non-negotiable for me and for the other coaches I know who are really prospering.
I'm not sitting here in judgement of anyone's financial situation. AND I will tell you that when I hired my first coach I sold old electronics and did some consulting. When I hired my second coach I took a part time job to afford her. When I hired my third coach I took out a new credit card. For my spiritual coach I set aside money each week so I could go see her with cash in hand. And so on until I hired Rich and I worked my ass off for months to get enough clients just to cover his fee.
And it is 100% because of my constantly up leveling my personal coaches that I am the person you see before you. It was because for me my own personal development was more important than anything else. I am strong, powerful, loving, deeply connected to my inner wisdom, vulnerable and brave and most of all succeeding because of my unwillingness to go through life without someone backing me up or pushing me or SEEING me or holding my hand.
I don't NEED a coach. No one does... but why the hell wouldn't I have one if I am telling other people how life changing having one is?