Magic Bullets

Are you looking for a magic bullet?

Ramit Sethi writes… "In the world of personal development, there’s a concept called the 'Magic Bullet.' Marketers spend thousands of dollars to learn how to master the concept, but I’m going to teach you how it works right here.

A Magic Bullet is the ONE THING that people believe will help them achieve their goals. Although we “know” that success is really about a complex, nuanced interaction of many elements, most people look for the single thing they believe will help them finally change.

For example:
Weight loss: “What diet are you on?” (As if the diet alone will change everything)
Money: “Who are you investing through?” (You’ll hear this as you get older. People in their 40s use this as their money Magic Bullet, as if knowing some amazing investor will ensure they get amazing investment returns….uh no)
Career: (Pop quiz: Can you guess the Magic Bullet people use for their careers? It goes like this: To get a better job, I need to ____ ____ ____ )

Once you truly understand the MB concept, you’ll see it everywhere, because unscrupulous marketers know how powerful it can be. Hence the millions of websites shouting taglines like, “THE ONE SUPERFOOD YOU MUST EAT!!!”

Do you want me to feed you a line of bullshit about how if you do JUST THIS ONE THING, you can be successful? Or would you rather I tell you the truth about how hard success is — then show you the exact roadmaps to get there?" (read the full article here - it's totally worth the read)

Listen, success can only come when you clear out the mental chatter. When you learn to trust your inner voice and peel away the layers that are blocking your magnificence from shining. I'm talking about success in your business and success in your LIFE. 

The question of 'how' do I do this is boring… but the question of 'why aren't I doing this' is sexy. That's where we'll go. To the deeper levels within you that are just waiting to step into their power and take control of your own destiny. 

If you are a magic pill seeker, go join B-School or one of the thousands of courses that promise 6 figures overnight. Come back when those formulas don't feel right.

If you want to succeed from a place of power and authenticity, if you are interested in self growth as a vehicle to make an impact on each life you touch then you're on to something magical. 

You don't have to build a business that involves social media posting, perfect tag lines, stupid sales pitches, get rich by doing x-y-z or 'getting out there in a big way' (whatever that means) but you can build something based on relationships and open hearted awesomeness.