Got an email this morning about how to use emotion to sell more coaching.
It talks about a widely accepted and used technique and step-by-steps people through how to use it. It makes it sound terribly supportive and deep to do it this way. Get to a clients emotions under their dreams and then provide them with you as a solution.
I promise you... this will NOT work for you in the long run "...making the client come to the conclusion that they need you to guide them through it."
No client needs you.
"if they want guaranteed results your coaching package will get them there most effectively"
Don't leverage someone's emotions against them to create a sale.
It's smarmy. It smacks of used cars and swampland in Florida.
I don't need to leverage pain or hope. I'm not here to promise you more business or self growth. You don't need me. You may decide you want more support, you may want more learning, you possibly want to be held in a sacred space. I'm totally up for that.
"bring them back down to where they currently are and show them the pain that they feel right now. How much they really do dislike the situation that they’re in, and that it’s not good for them to stay there."
I've been sold to that way. It feels horrible. I felt disempowered. I felt small and weak and looked to the other person to help 'save' me, like if I didn't sign up I would be forever stuck. I don't ever want to make another person feel like that. EVER.
I don't want to be treated as someone who needs their emotions to be leveraged so that I can be sold to - and IF I DON'T WANT TO BE TREATED THAT WAY, WHY WOULD I TREAT OTHERS LIKE THAT?
Do the techniques work? Absolutely. Done properly you can get your sales-person of the year award capitalizing on peoples fears & dreams.
I choose not to. There are other ways. Ways that are more supportive. There are ways to not be formulaic about how you approach other living human beings with real life dreams. There are ways to support and uplift, to be more focused on serving them than selling to them. I've built a very successful practice without ever manipulating someone else's soul.
Rise above this please.
It's possible. I promise.