More content isn't better.
I remember years ago I read a post by a well known marketer that said something to the effect of "write less, promote more".
That sounded boring as hell.
Why would anyone write less? Given the option I wanted to write more.
Until one day when I looked at all I had written and realized that it may have had a few likes but had long since been forgotten in the clutter of our quick world.
Profound thoughts had become flickers instead of bonfires.
I wanted bonfires.
So I started paying more attention to what I was writing. I started wanting to share it all again. I started wondering why, while I was always creating, I didn't have anything more substantial out in the world.
Where was my own bonfire?
I realized that even though I was producing content into the world, the one and done was akin to hoarding all that awesomeness.
I had become for all intents and purposes a content hoarder, adding more and more to my pile every day without really honoring any of it.
So I found my bonfire. I lit it up with the flames of both my past writing and new words and published my books. And I get to do it again and again, always creating AND honoring the words, like these, by seeing where they fit perfectly into my future books...perhaps this will be the fuel for a book on writing?
Or more importantly, perhaps a book on never hoarding your greatness again....
11/1/2016 11:43:00 am
I'm being called to do the bonfire thing too, less content production and more sharing. But promoting does feel boring.
I sometimes struggle with promoting too, because I'm usually happier in the cauldron of creativity, so I need to make sure I keep a reasonable balance. I take time to just sit and think, to meditate, to do Reiki, I can read a whole book in one sitting, take a bath, sometimes do creative work even when there's another list of things to do. But when I remember that promotion is really nurturing relationships with people I already love, even if I don't know them yet, then it feels more like a natural part of my spiritual & creative practice. I literally visualize sending love on the Net of Light out to all my potential clients & give thanks that they are being called to me in this moment, just the ones that are right for me. And sometimes I forget to do that. But when I remember how much passion & love is in my work, I get excited to share it. I affirm that a light touch will get it done nearly effortlessly, and the experiences I have in running my bisness* contributes to the authenticity of my work. Promotion is about cultivating relationships - not the icky exploitative ones of the old business models, but loving, mutually empowering relationships, spreading the Net of Light around the world. Thanks & blessings!
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