Yesterday on a call with my clients, we were talking about marketing. I've had a funny relationship with the 'M' word for a long time...from corporate business development, to being a serial entrepreneur to running my own marketing consultancy all the way to the other side of not marketing at all...of working totally on my inner world of me & my business.
To be honest, my most successful years as an Entrepreneur happened when I focused more on my inner Being than on the External results. So why rock the boat right?
Ha! If you know me at all, you'll also know that rocking the boat is a specialty of mine...
See, as I released my books into the world I suddenly found myself diving into the strategies I had stashed in the dusty closet in the back of my brain. I freaked out a little, rebelled, felt anxiety over results. What was so difficult about a $15 book when I could fill coaching spots for thousands and tens of thousands of dollars with total ease?
It only lasted a day or two because I remembered somewhere in there that 'M' could be a beautiful vehicle to share more love, to give more, to create more relationships, to make them deeper and more meaningful.
How I can use a traditional 'sales funnel' (gross) and have the energy be-how can I give more? How can I love more? Yes, in truth it felt awesome to remember how SEO worked and then apply it to that lovingness and trust myself to be in alignment.
It opened the door for me to experiment more on the external pieces of my business this year. See I don't really have to create another client for an entire year because I filled up my practice already...with that kind of space how can I play more with my community? How many new people can I bring into my fold to give permission to let go of those formulas that are tangling them up? How many more intuitives can I set free?
It's not about the numbers...but what if it is?
Not in metrics but in the sheer capacity of transforming the world even just a little bit more.
So other than my spiritual coach, I've committed this year to bringing even more of my inner world into my outer work which means I'll be spending the bulk of my coaching budget on practicalities and outer world work. Which feels really edgy to me...it challenges me to stay true to ME and what I've built and the ease and grace with which I can create clients and awesomeness while playing with new tools.
Can I BE with 'M' in a totally different way? Hell yes-let's play!
It starts in a couple of weeks with some work with my friend Nicholas Kusmich. I warned him already that I won't be following anything he says and he's game -- no formulas, just frameworks that I can use in my own intuitive way. No big hooplah, not me sitting there learning and taking notes but an intimate group of us doing hands on work with a guy who truly gets that relational piece of 'M'... http://nicholaskusmich.com/intensive/
So my challenges this upcoming year are simply to continue with ease and grace and put pieces in place that help me create even more of it, for myself and others. Let's see where the magic rabbit hole will lead...