What's your BRAND and who gives a shit?
I'm not Target or CocaCola or a car. I'm a living breathing human. I don't worry about labeling myself as one thing or another. When I'm inspired, I speak. When I'm moved, I let people know.
Because I'm not a BRAND.
and have no interest in being one.
Perhaps it's my maverick who refuses to pigeon hole myself into type. But what if just for a moment we stopped trying to impress anyone or tighten up our messaging, or have it all be perfectly, expertly categorized so others will understand and accept us?
Would we call who we are a brand? Would you be cheering on your kids in their sports on the sidelines wondering how this incorporates into your brand? How about in bed with your partner... is that your brand? Or do we think that our brand is some facade we put on, a costume to wear between the hours of 9-5 monday - friday?
What happens when we focus on being a BRAND is we become hidden behind the curtain of our description, just like the wizard behind the curtain.
So yeah, I don't really give a shit about having a brand. I am me. Are you willing to be more of who you are, to release the pressure to be something other than that...
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