I promise you, you don't need to speak to pain to sell a product or service. It's lower vibratory and unnecessary to success. I habitually cross off 'fear' or 'pain' or 'struggle' because we don't need to play there.
It doesn't mean my clients are perfect and don't have things they would like to expand, internal or externally. But I don't have to dwell in shadow and act like some magical beacon with all the answers either.
Speak to fear and pain, & attract people who are coming from fear and pain.
Speak to possibility and potential, & attract people who are coming from possibility and potential.
You get to choose where the language and energy your business comes from and goes to.
Perhaps the formulas dictate that fear sells. It does - to those who are fear-filled. I choose to work with those who are not driven by fear, but by a higher calling - so I speak to THAT. Where I come from creates who comes in. My language assumes that yeah, we might have fear but we don't need it in this conversation at all.
Please stop pandering to lack and limitation.
To create a world of unlimited possibility we need to speak to those who speak in unlimited ways.