Just got off of a call where I witnessed 4 amazing powerful women, ones I love and admire, all say something to the effect of 'if I only knew how to tell people what I do… if I only knew what my message is".
And I have to say very simply "Bull Shit".
I hear their message every time they open their mouths or we have an interaction. It's all there in front of them. But here's the thing... they don't really have a message, do they? Because ultimately WE ARE our message.
My message changes from moment to moment, depending on who is in front of me for the listening and honestly, my message is messy and complex.
People want something neat and tidy, that 10 second elevator speech that works every single time so others are all like 'whoa, that's awesome'.
So hey, if you want to be a little perfect robot rattling off a pre-recorded sentence about who you serve and how then stop reading right now. Because nothing bores me more than hearing someone rattle off that shallow shadow shit of who they are. Who YOU are is so much more interesting than some memorized tagline.
What are you passionate about? What drove you onto your path? Tell me a story and paint me a picture so vivid that I don't even care about the words you're sharing but am engaged with who you are showing up as. That's sexy. That's what people will remember. That's what will make people lose their breath and say 'whoa, that's awesome.'
YOU are your message. Be raw and authentic, show up with tears in your eyes and your heart in your hand. Show up genuinely excited about something, whether it's underwater basket weaving or a coaching conversation that blew your mind - whatever it is in that moment where you experienced real life emotion.
Listen to yourself speak.
Your message is already contained within your words.
Your message oozes out of you when you don't censor or hold back.
Your message cannot help but find it's way to the surface in everything you do.
YOU are your message.