I'm tired of receiving all these offers & business building crap daily. I'm feeling jaded and the amount of pretty shiny I'm being fed every day wears me down and makes me feel like my message is lost. Makes me want to compete harder, push more, fight for the spot on top of the mountain where the echo is loudest. And at the same time it makes me want to retreat, to question why I'm doing this in the first place. To give up.
And then I have a coaching call that rocks my client to breakthrough tears that she's still feeling a day later. And I want to have that feeling over and over again. That's why I coach - not to create better offers than anyone else or go for a bigger market share, but to literally change lives, to SEE people in a greater way.
Beyond the hype... Beyond what you're being told to do... what is it that you do that rocks you to your core?
She was completely frazzled and overwhelmed... her checklist literally had 83 items on it all for her launch of her upcoming live event. She'd had free calls, a video series, offered early bird discounts, talked about it on Facebook and Twitter and to her email list. She was doing all of the right things accoring to the launch formulas to fill those seats.
And granted she'd sold a few seats, but was far away from filling the room of 50. To say she was frustrated was a little understatement. Mostly she just didn't know what to do next when she'd done everything she could think of.
Except for one thing that I knew would work for her... actually talking to people and inviting them personally. No loud launch, no manic posting or check list miles long. Just her connecting with people and asking if they'd like to join her.
And the seats started filling up, one at a time. In fact she also started filling her coaching programs -the very ones she was going to be offering at the event -and then offering a ticket as a bonus for her new clients. When the day of the event happened, she had sold 43 seats and her coaching program was already 75% filled so there was no pressure on her to sell during the event at all. The coolest side symptom of filling the room this way was also that she'd already made personal connections with every person in the room. She knew their stories and tailored what she was teaching to serve them at a higher level.
Her traditional launch wasn't what gave her the successful event. It was her ability to connect with people and talk with them, find out what they needed and then offer to help them and personally invite them.
There is no launch system more powerful than building a relationship.